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Narrow Focus or Wide Lens? Crafting the Perfect Customer Persona for Your New Business | Learn how to master the balance between a niche and broad market approach by developing a precise customer persona. Discover strategies for connecting with and expanding your target audience to ensure entrepreneurial success. | Entrepreneurship | Startups | Future of Work | New Business Strategy | Ideal Customer Persona | Ideal Customer Avatar | Online Business Coach | Small Business Coach | Business Coaching Services | Executive & Business Coaching | Business Coach for Entrepreneurs | Business Entrepreneurship | Entrepreneur classes | Entrepreneurship and Innovation | Small Business and Entrepreneurship | Becoming an entrepreneur | Digital Entrepreneur | Online entrepreneur | Entrepreneur coach | Entrepreneurship coach | Resources for entrepreneurs | Small business entrepreneur | small business entrepreneurship | Start your own business and become an entrepreneur | Business Coaching & Entrepreneurship Training by Ksenia Votinova-Arnaud

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Narrow Focus or Wide Lens? Crafting the Perfect Customer Persona for Your New Business

Learn how to master the balance between a niche and broad market approach by developing a precise customer persona. Discover strategies for connecting with and expanding your target audience to ensure entrepreneurial success.

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Welcome to my Blog!

I love sharing my insights on everything entrepreneurship, building companies, discovering startup ideas and business models, using design thinking and innovation techniques to start and grow your business, the future of working and building a portfolio career, plus levelling up your mindset as an entrepreneur and business owner.

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Stop wondering how to become creative: Here are my 3 favorite ideation tools to come up with business ideas.

PARIS-BASED BUSINESS COACH, SERIAL ENTREPRENEUR, PCC, AUTHOR, INSEAD MBA.

Hi, I'm Ksenia.
Business Coach & Startup Founder

I help entrepreneurs launch and grow their early-stage businesses into profitable and scalable companies. We identify your business priorities, create an ambitious but realistic action plan, and I coach you to hit 100% of your business targets. Ready to explore what working with me could look like and how I can help you achieve your business goals?

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