How to Get Started with SaaS Business: The Complete Checklist | Ready to launch a SaaS business? Discover a step-by-step checklist to define your why, build the right product, and plan your go-to-market strategy with clarity and confidence. | SaaS business | SaaS startup checklist | Start a SaaS company | Executive women entrepreneurs | Women in tech entrepreneurship | Business & Life Coach | Business Coach | Small Business Coach | Business Coach | Entrepreneurship | Startups |Online Business Coach | Small Business Coach | Business Coaching Services | Executive & Business Coaching | Business Coach for Entrepreneurs | Business Entrepreneurship | Entrepreneur classes | Entrepreneurship and Innovation | Small Business and Entrepreneurship | Becoming an entrepreneur | Digital Entrepreneur | Online entrepreneur | Entrepreneur coach | Entrepreneurship coach | Resources for entrepreneurs | Small business entrepreneur | small business entrepreneurship | Start your own business and become an entrepreneur | Business Coaching & Entrepreneurship Training by Ksenia Votinova-Arnaud

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Ready to launch a SaaS business? Discover a step-by-step checklist to define your why, build the right product, and plan your go-to-market strategy with clarity and confidence.

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Welcome to my Blog!

This is where I share practical insights for high-achieving women in tech who want to build a profitable, meaningful business alongside a full-time job. You’ll find deep dives into business idea validation, early-stage SaaS strategy, goal setting, productivity systems, mindset upgrades, and the real-life process of creating a scalable business without burning out or quitting your career.

I write about the tools, frameworks, and lessons I use myself as a serial tech entrepreneur and business coach, and the same ones I teach the women I work with. My goal is to help you move forward with clarity, confidence, and a plan that fits your life.

Browse around, take what you need, and let me know what resonates most.

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Business Coach, serial tech entrepreneur, PCC, INSEAD MBa, INSEAD executive coach, LinkedIn top business coaching voice

Hi, I'm Ksenia.
Business Coach & Tech Entrepreneur

I help executive women in tech transition from corporate to building scalable, profitable SaaS businesses—without financial risk or overwhelm.

With 18+ years in tech and 8+ years coaching 1,100+ executives from Google, AWS, SAP & more, I provide the clarity, confidence, and roadmap to validate your idea, launch your MVP, and land your first paying customers—while maintaining financial stability.

I created the Weatherproof Business™ Formula to help tech entrepreneurs build resilient, scalable businesses that thrive in any economy.

Interested? Let’s chat and explore how I can help you build yours.

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