Co-Founder of Le VPN

bootstrapped and profitable for 16 years

3 companies built

plus 1 tech company acquired

1,200+ executives coached

 including a decade on INSEAD executive programs

ICF PCC

Certified Business Coach by International Coaching Federation

Do any of these 3 sound familiar?

1. You know you want to build something, but not what

• You have several ideas, and each one seems right for a week
• You've been saying "next year" for a few years now and haven't made any progress
• You start, then stop, because you're not sure it's the right idea to invest your time into

2. Your business is growing, but not the way you planned

• Revenue has plateaued, and the next level seems to need more of your hours
• Sales, delivery, decisions all go through you
• Your business model and marketing seem outdated as AI changes everything
• You've tried AI tools, but none of them turned into systems with AI workforce.

3. You want the Launchpad, but the group format doesn't fit

• The cohort dates clash with your role, your travel or your family
• Your project is confidential, or you'd rather work through it privately
• You want to reach your goals at your own speed and with 1on1 support for your business

 Why it keeps happening

It's rarely a lack of talent, effort or ideas.

 In more than 1,000 business projects I've coached in 10 years, the same three causes come up:

• The business runs on you, not on systems. Growth means more hours, so growth stops when your calendar is full.

• Decisions rest on instinct, not evidence. The idea, the pricing or the business model were never stress-tested, so every choice feels like a risk.

• Nobody built the plan around your situation. Generic courses assume unlimited time. You have a career, a family and real constraints.

How we fix it

 WHY, WHO, WHAT, HOW.

Each path is individual, yet follows the Weatherproof Business® Method

We clarify why you're building, what you're truly motivated to build and what your skills and constraints allow.

Then we use structured design thinking to choose one direction and design its first test with real customers.

Goal: one idea you're confident enough to test.

1. Start: the WHY path

2. Scale: the HOW path

We stress-test your business model and pricing, build an acquisition system that doesn't depend on one platform, and set up AI systems that take repetitive work off your plate, for example with Claude Cowork.

Goal: a business that grows without needing more of your hours.

3. The Launchpad, privately

You follow the full Weatherproof Business® Launchpad on your own schedule, with my 1:1 guidance at every step.

Goal: a validated offer and a waitlist of first customers.

A second Scorecard evaluation shows your progress against the starting point. We wrap up with a roadmap to move forward on your own.

5. Exit review & roadmap

So a blocking question doesn't wait for the next call.

4. Email support between sessions

60 minutes each, online, in English or French, scheduled around your calendar. AI mentoring happens inside these sessions whenever it serves your goals.

3. 10 sessions over 5 to 6 months. 

If we're a fit, we agree on measurable goals, and your Scorecard evaluation sets the starting point.

2. Your 6-month plan. 

We look at your business, your goals and what's in the way. You leave with your strategy and next steps, whether or not we continue.

1. Business Strategy Hour. 

How the coaching works: 5 steps

YOUR INVESTMENT: €4,500 for 10 sessions,
excl. VAT where applicable

Bonus 2: Weatherproof Business® Scorecard evaluation for clients. At the start and the end of the program, so your progress is measured, not guessed.

Bonus 1: Weatherproof Business® video training and workbooks. The same training Launchpad participants use. You cover the frameworks at your own pace, so our sessions go to your decisions, not to theory.

10 private coaching sessions (60 minutes each)

Email support between sessions for the whole program

Your Business Strategy Hour, credited in full when you sign the coaching agreement within 14 days

What Is Included

Start with a Business Strategy Hour, EUR 450. Sign within 14 days and the full EUR 450 is credited to your program. 

Your right to change your mind: Your coaching contract includes a 14-day withdrawal period from the day you sign. Nothing is charged during those 14 days: you pre-approve the payment on Stripe, and it's charged only once the period has ended. 

Using your corporate training budget? Your employer can be invoiced directly.


The 3-session guarantee

Three sessions is when clients start seeing tangible results. So give it three. If after your third session it isn't a fit and you don't see progress, you can cancel and I refund every unused session.

I also coach on INSEAD executive programmes and run the Weatherproof Business® Launchpad. To give every private client real attention between sessions, I work with 5 clients at a time.

Only 5 clients at a time

She also went on to publish her first book that she abandonned years ago, and then co-founded a tech startup, FlowWorkers.

''Thanks to our collaboration, I secured a promotion along with a raise.

But more than that, Ksenia doesn’t shy away from delving deep into one’s soul.''

Laura Berretta, Founder of Flowworkers,  Author, E-Commerce Leader

This could be you....

"I was very pleasantly surprised by the progress made, sometimes in a single session.

Her practical exercises and questions helped me develop a clear vision and a realistic action plan."

Morgane Virey, Head of Operations, tech and travel

She secured 2 letters of intent from her first clients before building the tech of her SaaS business idea.

''I expected brilliance but received monumental mentorship.''

Giuliana Hayes, Founder of Peopled

What clients say

You want someone to run your business for you

You'd rather learn in a group: see the Launchpad

This is NOT for you if:

You're ready for honest feedback and to act on it

You want a plan for your situation, not a curriculum

You're a founder or professional, woman or man, building or scaling a business with technology and AI

This is for you if:

 Is this for you?

Is this for you?

You expect a guaranteed revenue figure

Who you'll work with

I'm Ksenia Votinova-Arnaud, Founder of the Weatherproof Business® Launchpad, Co-Founder of Le VPN

I've been an entrepreneur for 15 years and worked in tech for 20. I've built three companies, one of them acquired, and Le VPN has been bootstrapped and profitable since year one.

I'm an ICF PCC-credentialed coach, mostly on business strategy, career transitions and entrepreneurship. I've coached more than 1,200 executives on business strategy, including a decade on INSEAD executive programs, and more than 1,000 business projects. I teach only what I've done in my own businesses.

Questions before you book

1. Is EUR 4,500 worth it?

Compare it with the cost of the alternative: another year on the wrong idea, a pricing mistake repeated on every sale, or growth capped by your own hours. And the 3-session guarantee limits your risk.

2.  I'm very busy. Is this realistic?

Yes. That's why the programme runs over 5 to 6 months and sessions are scheduled around your calendar. The usual pace is 2 times per month.

3.  How is this different from the Launchpad?

The Weatherproof Business® Launchpad is an 8-week group program to validate a new idea. Private Coaching is fully 1:1: earlier, later, or the Launchpad itself, privately.

4.  Can my employer pay?

Yes. We can invoice your employer directly. For teams or funded programmes, see Funded & Corporate Access page or reach out to us directly.

5.   Do I need to be in tech?

No. You need a business that uses, or could use, technology and AI to grow. This is how you'll get the most value out of coaching work with me.

LET'S DO THIS!

Start with 1 hour

In one hour we'll know where your business stands, what's in the way and whether working together makes sense.

If it does, the hour is credited. If it doesn't, you still leave with your strategy.

P.S. Not ready for 1:1 yet? Take the 4-minute Weatherproof Business® Scorecard. It shows which pillar to work on first.