When I first started my business coaching practice, I thought I had everything figured out. After all, I had years of entrepreneurial experience, had co-founded a successful SaaS business, had a PCC certification by International Coaching Federation, and had worked with over 1,100 executives. Yet, there came a moment when I realized something was missing.

I was great at helping others see the big picture, refine their strategies, and overcome challenges. But who was helping me?

This realization wasn’t easy. As a coach, it felt ironic to admit that I needed coaching myself. But here’s the truth: investing in a coach isn’t a sign of weakness. It’s a strategic move to unlock growth and clarity—not just for your business, but for yourself.

In fact, over the past year, I’ve worked with seven different coaches. Each brought expertise in areas where I needed support, whether it was scaling my business, improving my sales approach, or strengthening my leadership skills. Without them, my business wouldn’t be where it is today.

Here are three powerful lessons I’ve learned about why even business coaches need coaches—and why investing in yourself is the most valuable decision you can make as an entrepreneur.

Lesson 1: Everyone Needs Coaches

As a coach or a seasoned professional, especially in an executive role, it’s easy to fall into the trap of thinking you should have all the answers. After all, you spend your days guiding others and leading teams. But here’s the thing: even the best coaches have blind spots.

When I was scaling my SaaS business and running my coaching practice, I hit a point where I couldn’t see the path forward. I had ideas, but I wasn’t sure how to prioritize them. My own expertise wasn’t enough—I needed someone to challenge me, guide me, and hold me accountable.

Hiring my first coach was a game-changer. They helped me see opportunities I’d overlooked, address areas where I was stuck, and push me out of my comfort zone. That external perspective was invaluable.

One of the most impactful moments came during a session where my coach asked a simple yet profound question: “What are you avoiding that could move the needle?” 

That one question sparked a series of actions that reshaped my coaching practice and brought incredible results.

Takeaway: 

All entrepreneurs and business owners, even coaches, need someone to hold up the mirror, challenge their assumptions, and push them toward growth.

Lesson 2: The ROI of Investing in Yourself

Investing in coaching isn’t just about learning—it’s about growing. And the return on that investment can be profound.

When I worked with a sales coach last year, I didn’t just refine my sales strategy—I completely transformed my mindset. I went from seeing sales as an “icky” task to viewing it as an opportunity to serve and create value. That shift resulted in higher conversion rates and a more confident approach to my business.

But the benefits didn’t stop there. Each coach I worked with brought unique expertise that allowed me to upgrade my skills and integrate those learnings into how I help my clients.

For example, one coach helped me optimize my LinkedIn strategy, leading to over 10,000 new followers and an incredible boost in engagement. Another guided me through building scalable digital products, which now generate revenue without requiring my constant involvement.

These lessons didn’t just impact my business—they elevated the value I deliver to my clients. I could confidently guide them through the same transformations I experienced.

Takeaway: 

The time and money you invest in yourself will multiply in the results you achieve and the value you provide to others.

Lesson 3: How to Choose the Right Coach

Not all coaches are created equal, and finding the right one can feel overwhelming. But it doesn’t have to be.

When I started looking for my first coach, I was unsure where to begin. I had no shortage of options, but I wanted someone who understood my unique challenges as a coach and entrepreneur. 

Here’s what I learned about choosing the right coach:

• Expertise matters: Look for someone who has experience in the areas you want to grow. For me, this meant finding coaches who specialized in scaling businesses, mastering sales, and optimizing operations.
• Alignment is key: Your coach should align with your values and goals. The best coaches don’t just tell you what to do—they guide you toward solutions that feel authentic to you.
• Proven results: Testimonials and case studies speak volumes. Before hiring a coach, I always look for evidence of the results they’ve helped others achieve.
• Trust your gut: A discovery call can reveal a lot about whether a coach is the right fit. If their energy, approach, and expertise resonate with you, that’s a good sign.

Takeaway: 

The right coach is out there, but it’s essential to do your research, trust your instincts, and find someone who aligns with your needs and goals.

If you want to explore working with me, you can book a call here.

Investing in Yourself Is a Game-Changer

Working with seven different coaches over the past year has been one of the most transformative experiences of my career. Each brought a fresh perspective, helped me tackle challenges, and inspired me to level up.

But perhaps the biggest lesson I’ve learned is this: investing in yourself isn’t just about business—it’s about becoming the best version of yourself.

As a coach, I’ve always believed in the power of guidance, clarity, and accountability. Now, I see even more clearly how those principles apply to my own journey.

Conclusion: Why You Should Invest in Yourself

If you’ve been hesitating to invest in a coach, let me be the one to tell you: it’s worth it. Whether you’re an entrepreneur, a coach, or someone considering your next big step, the right coach can help you unlock growth you never thought possible.

Remember, even coaches need coaches. Seeking help isn’t a weakness—it’s a strength. It’s a commitment to growth, clarity, and achieving your highest potential.

If you’re ready to take the next step in your entrepreneurial journey, I’d love to help. 

Book a free 30-minute strategy call with me and let’s explore together how I could help.

Your best investment? Always yourself.