How We Launched Niki’s Business in 10 Weeks
When I first met Niki, she had a dream many executive women in tech share: to build her own business and leave the corporate world behind.
But like so many others, she felt overwhelmed by where to start. She had ideas but struggled to prioritize. Her demanding job left her with little time, and self-doubt kept creeping in.
Fast forward 10 weeks later, and Niki had launched her tech business with a clear roadmap, paying customers, and newfound confidence. Here’s how we made it happen—and what you can learn from her journey.
1: The Starting Line—Overwhelm and Uncertainty
When Niki reached out to me, she was juggling a high-pressure role in tech while trying to figure out how to turn her business idea into reality. Her biggest challenge? Feeling paralyzed by the sheer number of tasks involved in starting a business.
Niki’s story is not uncommon. Many aspiring entrepreneurs feel stuck before they even begin. Questions like Where do I start? and What if I fail? can create a mental roadblock.
I reassured her that she didn’t need to have everything figured out on day one. Instead, we focused on building momentum through consistent, manageable steps. The goal was clear: make progress every week, no matter how small.
Action Steps We Took:
- Clarify her “why”: We started by defining her purpose. Why did she want to start this business? What problem did she want to solve?
- Identify her audience: We worked on understanding her target audience’s pain points and needs.
- Prioritize tasks: We created a simple roadmap, breaking the process into weekly milestones to make it less overwhelming.
By the end of our first session, Niki had a clearer sense of direction. She was ready to tackle her dream one step at a time.
2: Building the Foundation—Small Wins, Big Confidence
With her roadmap in hand, Niki began making steady progress. The key was focusing on one priority at a time. Our coaching sessions became a space for her to share wins, ask questions, and refine her strategy.
One of the most impactful moments came when we conducted customer interviews. Niki had assumed she knew what her audience needed but quickly realized there were gaps in her understanding. These conversations gave her invaluable insights into her target audience’s biggest pain points, which reshaped her product idea.
What Worked:
- Focusing on an MVP (Minimum Viable Product): Instead of trying to create a perfect product, Niki launched a simplified version to test demand.
- Iterating based on feedback: Early user feedback allowed her to refine her product before the official launch.
- Building a support system: Niki shared her journey on LinkedIn, engaging with her network and attracting beta testers who became her first customers.
These small wins built her confidence. Every step forward reinforced her belief that she could do this—even with limited time and resources.
3: The Final Push—Launching with Clarity and Confidence
As we approached the 10-week mark, Niki’s business was ready to launch. What had once felt like an impossible goal was now within reach. The launch wasn’t perfect—no launch ever is—but it was strategic and focused.
Key Strategies We Used:
- Beta Testing: Niki invited a small group of users to test her product before the official launch. Their feedback helped her iron out any issues and improve the user experience.
- Leveraging her network: By sharing her journey and progress online, Niki created anticipation and attracted her first paying customers.
- Consistency: She dedicated five focused hours a week to her business. It wasn’t a lot, but it was enough to keep the momentum going.
The launch was a success. Niki not only gained paying customers but also a deep sense of accomplishment. She had turned her idea into reality, proving to herself that she could balance her career and entrepreneurial dreams.
Lessons from Niki’s Journey
Niki’s story offers valuable lessons for anyone considering starting a SaaS or tech business:
- Start Small: You don’t need a perfect product to start. Focus on solving one problem exceptionally well.
- Talk to Your Audience: Customer interviews are a game-changer. They help you validate your idea and refine your product.
- Consistency Beats Perfection: Dedicating even a few focused hours a week can lead to significant progress over time.
What’s Your Next Step?
Niki’s success didn’t happen by accident. It was the result of clarity, consistent action, and a willingness to learn along the way. Plus, she was a very committed hard worker.
If her story resonates with you, know that you’re not alone—and you don’t have to figure it all out by yourself.
If you’ve been dreaming of starting your own SaaS business but feel stuck or overwhelmed, I’d love to help.
Let’s talk about how we can turn your idea into a thriving business—just like Niki did.
Ready to take the first step?
Book a free strategy call with me today, and let’s explore how I can help you achieve your goals.
