Imposter syndrome doesn’t discriminate—even the most successful women in tech often question their own abilities.
For high-achieving executive women, it’s easy to feel like you’ve climbed to the top but still don’t quite belong there. Maybe you’ve taken on a leadership role in a male-dominated environment, or you’re preparing to launch your own tech business after years of corporate success. No matter how much you’ve accomplished, that nagging feeling of being an “imposter” can creep in—making you question your skills, downplay your achievements, or feel like you’re “faking it.”
I’ve been there myself. When I first made the leap from a six-figure executive role into entrepreneurship, I felt the weight of imposter syndrome more than ever. Was I really prepared to lead my own business? Could I handle all the new challenges coming my way? It wasn’t just about skill or experience anymore—it was about battling those internal doubts that told me I wasn’t ready.
And I’m not alone. Throughout my years as a business coach, I’ve seen imposter syndrome play out with countless executive women in tech. It’s a quiet voice that tells you you’re not enough, even when you’ve already proven that you are.
But here’s the truth: overcoming imposter syndrome is possible. It starts with recognizing it, reframing those negative thoughts, and taking deliberate action to build clarity and confidence. Let’s dive into what that process looks like and how you can tackle imposter syndrome head-on.
1: Understanding Imposter Syndrome and Its Symptoms
The first step to overcoming imposter syndrome is recognizing when it’s happening. Imposter syndrome can make even the most accomplished executive women in tech feel like they don’t belong like they’re “faking it,” or that they’ve somehow tricked others into thinking they’re more competent than they are.
This experience is all too common, especially among high-achievers who are balancing the pressures of corporate life with launching their own ventures and a busy family life. Imposter syndrome often shows up as self-doubt, questioning your abilities even when your track record proves otherwise.
I worked with a client from Google who faced this head-on. She had been with the company for years, excelling in a senior leadership role while preparing to launch her own tech business on the side. But despite her achievements, she felt like she wasn’t “cut out” for entrepreneurship.
It wasn’t that she lacked experience, but rather, she struggled with believing she deserved the success she’d worked so hard to achieve, and whether she could replicate it in her own venture. Every day, she doubted her business idea, questioned her ability to manage both roles and constantly felt like she wasn’t doing enough.
Her imposter syndrome showed up in subtle ways—working extra hours to compensate for perceived shortcomings, hesitating to share her ideas, and avoiding critical decisions in her business for fear of failure. She was stuck in a loop of self-doubt, which drained her energy and slowed her progress.
Her story is not unique. In fact, imposter syndrome disguises itself in many forms—whether it’s anxiety, procrastination, sleepless nights, or constantly feeling like you’re falling behind. If you find yourself downplaying your achievements, over-preparing, sabotaging your growth, or constantly second-guessing your decisions, you may be experiencing imposter syndrome.
Recognizing these signs is crucial because imposter syndrome can be sneaky. Understanding this is the first step toward overcoming it, and once you can identify it in yourself, you’re already halfway to taking back control and reclaiming your confidence.
2: Reframing Your Inner Dialogue and Self-Perception
Once you’ve identified imposter syndrome, it’s time to reframe the narrative.
One of the most powerful techniques I learned for overcoming imposter syndrome came from a coach I worked with while living in Bali. At the time, I was promoted to a General Manager role, responsible for managing 200 people—when I had never managed more than one person before. The weight of that responsibility made my imposter syndrome hit hard. I kept questioning whether I deserved to be in that position, and the pressure of not wanting to fail was immense.
That’s when my coach introduced me to the idea of giving my imposter syndrome a name. I called her “Barbara.” Every time those negative thoughts crept in—“You can’t handle this,” “You’re not ready for this role”—I reminded myself that it wasn’t me speaking; it was Barbara. And Barbara needed to sit quietly in the corner and let me get on with the job. This process of naming and externalizing those doubts gave me a sense of control over them. It allowed me to distance myself from the emotional impact and focus on the facts—my skills, experience, and ability to figure things out.
I’ve since shared this technique with many of my clients, including an executive at Dell who was balancing her senior role with launching a business on the side. She had her own version of Barbara—those inner doubts telling her she wasn’t cut out for entrepreneurship. But once she gave her imposter syndrome a name and externalized it, she was able to reframe her mindset. She started viewing those doubts as something separate from her abilities, which helped her step into her new role as both a leader and entrepreneur with greater confidence.
This technique is not just about silencing the voice of doubt but about reframing your self-perception. When you challenge those negative inner dialogues and give yourself space to recognize your achievements, you distance yourself from the fear of not being enough.
Self-compassion is crucial here. Success isn’t about faking it—it’s about showing up, doing the work, and embracing the fact that you’re learning and growing. You don’t have to be perfect, and you don’t have to have all the answers right away.
One actionable tip I always share with clients is to challenge negative thoughts by writing down your accomplishments. Focus on the facts, not your feelings. Every time you question your abilities, look at the list of what you’ve already achieved and remind yourself that you’ve earned your place at the table.
By reframing your inner dialogue, you shift your mindset from “I’m not enough” to “I’ve got this.” And that’s when real progress happens.
3: Building Clarity and Confidence through Action
Imposter syndrome feeds off inaction, so the best way to combat it is by taking deliberate steps forward. When you’re stuck in self-doubt, it’s easy to freeze and stay in your comfort zone, but action is what breaks that cycle.
One of the most effective ways to weaken imposter syndrome is through gaining clarity—by taking small, consistent steps that build your confidence along the way. The truth is, confidence doesn’t magically appear. It’s built through action and experience.
I once worked with an executive woman in tech who was navigating both her senior role and the process of launching her SaaS business. She had a brilliant idea but struggled with imposter syndrome. She questioned whether her idea was good enough and doubted whether she had the skills to take her business to the next level. Her doubts were holding her back from making progress.
Together, we focused on taking one small step at a time. The first step? Validating her idea through customer interviews. I encouraged her to start by talking to just five potential customers, asking them about their pain points and how her product could solve them. The insights she gained from those conversations gave her the clarity and direction she needed. The feedback wasn’t just validation for her business idea—it was the fuel that helped her push past her doubts and take the next step.
Each small action she took—whether it was sending a few emails or drafting an early version of her MVP—helped her build momentum. The more action she took, the quieter her imposter syndrome became. She realized that the more she engaged with real-world feedback and made progress, the less room there was for self-doubt.
This is where action becomes so powerful. Each step, no matter how small, creates momentum, and that momentum builds confidence. It turns vague fears into tangible results and helps you see that you’re not just capable—you’re making progress.
One practical tip I give to anyone struggling with imposter syndrome is to break your goals into manageable tasks. For example, if you’re starting a new business, don’t focus on the entire project at once. Start by identifying the first small step, like talking to five potential customers or drafting a simple MVP. Small wins lead to bigger victories, and they help silence that inner voice telling you that you’re not ready.
Remember, imposter syndrome thrives when you stand still, but it shrinks when you start moving. Action builds clarity, and clarity builds confidence. Take that first step, and you’ll be amazed at how much progress you can make.
Conclusion
Imposter syndrome doesn’t have to hold you back. By recognizing it, reframing your thoughts, and taking action, you can overcome it. It’s a journey, but it’s one you can absolutely win.
First, identify when imposter syndrome is creeping in. Acknowledge the signs—whether it’s self-doubt, feeling like a “fraud,” or hesitating to share your ideas. Second, reframe your inner dialogue. When those negative thoughts come up, give them a name and a personality, just like I did with “Barbara.” Shift your mindset to view those doubts as external voices, not facts. Lastly, take action—because progress, no matter how small, builds confidence. Even one step forward is enough to start turning self-doubt into clarity.
If you find yourself questioning your abilities, ask yourself: Where is imposter syndrome holding me back? Whether it’s in your corporate role or your entrepreneurial journey, think about how your inner critic may be slowing down your path to success.
Remember, you’re not alone. Many of the most successful executive women in tech face these same doubts. But those who succeed are the ones who take deliberate action, build clarity, and refuse to let imposter syndrome define them. You’ve already proven you have what it takes—now it’s time to believe it.
If imposter syndrome has been standing in the way of your next big move, let’s talk. Schedule a free strategy call with me, and together we’ll work on turning your doubts into clarity and your dreams into action.