When I first started my business coaching practice, I never imagined that one day I’d reach the milestone of coaching over 1,100 executives. It’s a number I’m proud of—not just because of the scale, but because of the clarity it brought me as a coach.
I’ve worked with entrepreneurs launching SaaS businesses, corporate leaders managing innovations, and ambitious women in tech carving their path to independence.
Over time, I began noticing patterns. Challenges that seemed unique at first were often shared by others. Solutions that worked for one client could be adapted to help another. Quantity turned into quality.
This realization was transformative. It helped me turn the sheer quantity of coaching hours into quality insights. It also inspired me to create my trademarked Weatherproof Business™ formula—a framework that simplifies building a resilient, profitable business.
In this article, I’ll share how coaching so many individuals shaped my approach and how you can apply the lessons I’ve learned to your entrepreneurial journey.
Lesson 1: Experience Leads to Clarity
When I started coaching, every session felt unique. Each client had their own challenges, and I approached them with fresh eyes every time. This worked well initially, but as I coached more people, I began noticing recurring themes:
- Entrepreneurs often struggled with defining their niche.
- Many lacked clarity on their target audience.
- Scalable solutions were hard to prioritize.
Patterns emerged, and I became quicker at diagnosing problems. Instead of spending weeks unraveling a challenge, I could spot the issue in one or two sessions.
For example, one client, Sarah, was building a SaaS product for small businesses. She was passionate about her idea but struggled to gain traction. After asking a few targeted questions, it became clear: she wasn’t talking to her potential customers. I encouraged her to conduct interviews, and the insights she gathered completely reshaped her product—and her business.
Takeaway:
Experience sharpens your instincts. The more you work through real-world challenges, the faster you can identify solutions. For entrepreneurs, this means immersing yourself in your business, learning from every interaction with your customers, and building on those lessons.
Lesson 2: The Birth of the Weatherproof Business™ Formula
The idea for the Weatherproof Business™ formula didn’t come overnight. It was the result of years of coaching, running my own businesses, and seeing firsthand what works and what doesn’t.
One of the biggest realizations I had was that businesses, like people, need resilience. A great idea or funding isn’t enough to weather challenges. You need a solid foundation and a clear strategy.
That’s where the four pillars of the Weatherproof Business™ formula come in:
- WHY: Define Your Purpose
Without a clear “why,” it’s easy to get lost. Your purpose keeps you grounded, motivated, and focused during tough times.- Example: One client revisited her mission of helping single parents better manage their time. This clarity allowed her to simplify her offering and attract the right audience.
- WHO: Know Your Audience
Understanding your audience isn’t optional—it’s critical. Customer interviews, feedback, and insights are your best tools.- Example: Sarah’s business only took off after she started engaging directly with her target customers and adapting her product to their needs.
- WHAT: Build a Scalable Solution
A great product solves a specific problem exceptionally well. Starting with a simple MVP and iterating based on feedback is often the fastest path to success.- Example: I’ve seen clients go from overcomplicated offerings to streamlined, profitable solutions simply by focusing on what their customers value most.
- HOW: Create a Roadmap for Execution
Even the best ideas can falter without a clear plan. A roadmap ensures consistent progress and helps you stay focused.- Example: One client launched her SaaS business while working full-time by dedicating five focused hours a week to her most important tasks.
This formula has transformed not only my businesses but also those of my clients.
Takeaway:
A strong foundation built on purpose, audience understanding, scalable solutions, and a clear roadmap is key to building a resilient, profitable business.
Lesson 3: Systemizing for Scale
Early in my coaching career, I tailored every session to individual clients. While this approach felt personal, it wasn’t scalable.
As I coached more people, I realized the need for a repeatable framework. That’s when I started systemizing my coaching practice around the Weatherproof Business™ formula. This shift allowed me to deliver consistent results while scaling my practice.
Clients benefited from this systemized approach, too. For example, another client, Maria, was overwhelmed by the endless tasks involved in launching her SaaS business. By aligning her strategy with the four pillars, she gained clarity, focused on the right priorities, and launched her product within months.
Takeaway:
Systemizing your processes doesn’t mean losing the personal touch—it means amplifying your impact. Entrepreneurs can apply this lesson by creating frameworks for customer acquisition, product development, or scaling operations.
Conclusion: Why I’m Sharing This
Coaching over 1,100 executives has been a privilege and a journey of growth. It taught me that clarity, focus, and resilience aren’t just buzzwords—they’re the foundation of every successful business.
The lessons I’ve learned through this experience led me to create the Weatherproof Business™ formula—a framework that’s helped me and my clients build businesses that thrive in any condition.
If you’re feeling stuck, overwhelmed, or unsure about your next steps, I’d love to help. Whether you’re refining your strategy, launching a business, or scaling to new heights, let’s explore how we can work together to achieve your goals.
Book a free 30-minute strategy call with me, and let’s discuss how the Weatherproof Business™ formula can help you create a resilient, profitable business.
