Mastering Startup Ideas

Mastering Startup Ideas 

Turn your business idea fog into a crystal-clear vision and launch a profitable and resilient business in 8 weeks.

Your Powerful Formula to Identify, Develop, and Test Breakthrough Business Ideas

8-week online course
from June 10th to August 2nd, 2024

I'm ready! Let's do this!

By the end of this program,
you will have…

Nailed Down Your Business Idea

based on the complete inventory of your internal and external resources, your passions, values, and opportunities available to you right now.

Defined & Interviewed Your Ideal Customers

by understanding their customer journey, their desires, and pain points, and learned to identify the problem that is really worth solving for them.

Market-Validated Your Early Prototype

Anchored the Vision for Your Company

Drafted Your Action Plan to Move Forward

with real customers, after selecting the most promising solution to their most pressing problem from a creative pool of ideas you generated.

by integrating the key steps of the WeatherProof Business™  formula, designed to build resilient, profitable companies rooted in your values.

that is specific, realistic, and actionable, and that gets you excited by the small wins you already have and inspires you to start building your company as soon as possible.

“I was very pleasantly surprised by the progress made sometimes in just one session. The practical exercises helped me develop a clear vision and a realistic action plan.”

- Morgane

"Ksenia’s unique blend of digital expertise and her guidance helped me strengthen and validate my ideas .

Throughout her unique structured program, we didn’t only validate our start-up ideas but also turned challenges into tangible strategies."

be bold!


"The program provides a structured way to refine and validate your business idea and continue to do so after the end of it.

Ksenia's insights are simple and actionable golden nuggets to move you forward whenever you need it."


"Ksenia's unique blend of digital expertise and her guidance helped to sculpt my project's trajectory.

Her innate ability to turn daunting challenges into tangible strategies has been my guiding light.

With Ksenia's touch, my vision for Peopled has gained clarity, conviction, and a steady momentum."





ready to?...

teach me plz

Module One: Unlocking Your WHY

Here's why it pays to learn from someone who's gone before you - I know exactly where most students get stuck in their business ideation process.

In this module, we're going to focus on all the resources that are already available to you, internal and external, and use a powerful design thinking method to nail down your business idea.

what is inside Mastering Startup Ideas:

teach me plz

Module Two: Passion & Purpose ft. Design Thinking

This module guides you through ideating, validating, and refining your business ideas based on all the resources and opportunities that are available to you right now.

You will learn powerful creativity exercises and design thinking tools to nail down your business idea that is not only aligned with your passion and purpose but also gets you excited!

teach me plz

Module Three: Defining the WHO (Customer Persona)

Here we dive deep into the heart of your business: the customer. Understanding who you're solving a problem for is critical to ensuring your solution hits the mark.

Without this crucial step, you risk building a solution in search of a problem rather than a true market fit. Prepare to shift from idea-centric to customer-centric thinking, which is essential for any successful startup.

teach me plz

Module Four: Crafting the WHAT: Proof of Concept

This is where your ideas begin to take form as tangible solutions. Building upon customer understanding, you'll now focus on creating viable solutions — the 'what' of your business.

By the end of this module, you'll have a prototype concept tested for market viability, ensuring that you not only know your customer's pain points but are actually solving them in innovative and practical ways.

teach me plz

Module Five:
Focus on the HOW: Building a Weatherproof Business™

We consolidate your learning in this module about the 'how' - laying down a robust framework that will weather the ups and downs of the business landscape. You will focus on building a business model that not only thrives in today's market but is also adaptable to future challenges and opportunities.






when you enroll, you will get:

How does this sound?

5 Modules of video Training that you can complete at your own pace (5 hours of videos + workbooK)

5 live group coaching calls where I will teach you my signature method & answer your questions

Access to the community of fellow entrepreneurs for mutual support, feedback, and accountability.

Lifetime Access to the Program, its Videos, PDF Guides, Templates, and coaching calls replays.

full access to the Mastering Startup Ideas™ program live from June 10 to August 2, 2024


Plus, These Bonuses Will Help You Feel Fully Supported in Your Entrepreneurial Journey


Go faster in your idea generation or market validation process by using the power of ChatGPT or other AI and my prompts and best practices.

What You’ll Get:
  • Module-specific AI toolkit packed with prompts, templates, and tips to help you use AI as a virtual assistant and cut your "task time" in half.
  • ChatGPT Prompts Examples.
  • Templates and Best Practices.

($97 VALUE)

Learn how to get into your optimal state of power, inspiration, and creativity in under 5 minutes.

What You’ll Get:
  • A powerful visualization exercise, that is one of my clients' favorites because of the impact it can make on your emotional state and your creativity level, especially if you commit to making it a habit.
  • An audio that you can put in your ears when you need that extra boost.

BONUS 3: Tri-Position planning exercise for Strategic Visualization & Implementation ($249 VALUE)

In this 30-minute video training, we will look at visualization as a coaching technique that helps integrate the decisions you have made about your new business.

What You'll Get:

  • Video lessons where I will walk you through the 3-Position Planning Exercise that will help you develop the Vision of your project and the first action plan.
  • A workbook to follow along.
  • You will need to set aside at least one hour in a quiet space to do this exercise without interruption for maximum impact.

BONUS 4: Resilience by Design: 10 Pillars of a Weatherproof Business™
($249 VALUE)

This video training goes deep into the essence of building a Weatherproof Business™. It is the perfect resource to use after completing the Mastering Startup Ideas program to make sure that your business model is "weatherproof" by design.

What You’ll Get:
     Video lessons and a workbook that dive deep into:
  • What is a Weatherproof Business.
  • The four building blocks of a resilient company.
  • The 10 Pillars of a Weatherproof Business.
  • How to integrate these pillars to make your business resilient by design.

5 Group Coaching Calls - $850 Value

Mastering Startup Ideas - $997 Value

Bonus 1 - $149 Value

Bonus 2 - $97 Value.

Bonus 3 - $249 Value


Bonus 4- $249 Value

Here’s what you’re getting when you enroll today:

Plus, You'll be Backed by a Risk-Free 14-Day Guarantee

If this was 2012 and it was me considering whether to invest nearly 1000 dollars in my brand new business - I would race to this part of the page. I get you!

You're not afraid to invest in your business, as long as it's a wise investment that will pay off with a positive ROI. (Sooner rather than later.) So here's why you can place your confidence in a money-back guarantee and set any enrollment nerves aside.

By the end of 14 days, you'll have received access to the first two modules of Mastering Startup Ideas. Meaning you'll have had the opportunity to do a complete inventory of your skills, experiences, passions, and values, identified the problem that you want to solve, nailed down the business idea you feel confident and passionate about BEFORE making a final commitment to this program.

If you don't feel totally confident and motivated by your business idea and its potential by 4 p.m. GMT time on June 24, 2024, simply reach out, show me your workbook where you've put in the work, and I'll refund your investment.

money back 



  • You get lifetime access to the 5 modules of the online training program "Mastering Startup Ideas" ($997 Value) + 5 Group Coaching Calls ($850 Value)
  • Bonus 1: Guide - Your Time-Saving Business Idea Discovery AI-Assistant. ($149 Value)
  • Bonus 2: Audio training - Power Place Exercise: My Signature Method to Change Your State into a State of Power, Inspiration, and Maximum Creativity. ($97 Value)
  • Bonus 3: Video training - Tri-Position planning exercise for Strategic Visualization & Implementation ($249 Value)
  • Bonus 4:  Video training - Resilience by Design: 10 Pillars of a Weatherproof Business ($249 Value)

Total Value of Bonuses: $1,594

Total Value of the Program + Bonuses: $2,591. 

Can you remind me of everything I’m getting when I sign up today?

I offer a 14-day risk-free money-back guarantee. By the end of the first 14 days of the program, you'll have received access to the first two modules of Mastering Startup Ideas.

Meaning you'll have had the opportunity to do a complete inventory of your skills, experiences, passions, and values, identify the problem that you want to solve, and decide on the business idea you want to focus on BEFORE making a final commitment to this program.

If you don't feel totally confident and motivated by your business idea and its potential by 4 p.m. GMT time on June 24, 2024, simply reach out to, show me you've put in the work, and I'll refund your investment.

What is your money-back guarantee?

The program starts on Monday, June 10, 2024, and this is when Module 1 will be released. Each following module will be released the following Monday, except for the implementation weeks. That is Module 2 on June 17, Module 3 on June 24, Module 4 on July 1, and Module 5 on July 22, 2024. 

There will be three implementation weeks from July 8th to 21st and from July 29 to August 2nd with no new content to give you time to catch up and implement what you learned before we wrap up the course with our last group coaching call and a virtual celebration party that will happen on August 1st, 2024.

The live support for this program ends on August 2nd at 5 pm GMT, but your access to the program is there forever (or as long as this program is still on the market).

You will get access to bonus #1, "Your Time-Saving Business Idea Discovery AI-Assistant", on the day of the release of each module as additional resource for this program. You will get access to bonus #2, "Power Place Exercise", immediately upon enrollment. You will get access to all the other bonuses on June 24, 2024, at the end of your Money-back Guarantee.

When will I get access to the program, each module, and the bonuses?

If you've never heard of me before and haven't worked with me in the past, I understand your concern. I wouldn't give my money to a stranger either, and you absolutely should do your due diligence!

Go to my LinkedIn profile, and chances are - we have connections in common, and they can vet for me! Over a thousand of my LinkedIn contacts are people I coached, so they can even tell you about their results.

If that strategy doesn't work for you, remember that you get access to the first 2 modules of my program risk-free with my 14-day money-back guarantee.

My goal is to create value and empower aspiring entrepreneurs to create successful businesses that create value for others. If you feel that the first 2 modules of the program had a value below your investment, I'll happily refund it.

How do I know if this program is worth the investment?

You are right. I did not reinvent the wheel, and most of the things I teach can be found online, in books, free courses, on YouTube, or on social media.

You can absolutely go that way and spend countless hours figuring it out on your own. You can even find the bits and pieces of my strategy on my social media, in my free resources and masterclasses, or grab my list of 100+ business books I read on the topic.

But do you really want to? I've already done this work for you and put it in a comprehensive and results-oriented system. You don't need to read those 100+ books, do a year-long MBA, or go through 10+ executive courses on design thinking and innovation.

I've done them for you and put them in a step-by-step program that you can do in 8 weeks and get my support if you need help.

How is this course different from all the information that is already available out there free of charge?

Raising VC money has become a very common practice these days. Indeed, when we think of startups, we automatically think of raising capital. It is one of the ways, but not the only way.

The WeatherProof Business™ formula that I will teach you inside Mastering Startup Ideas is designed to work for all types of businesses, especially those that are bootstrapped with no investor money. My method is designed to come up with business ideas for profitable, resilient businesses that can auto-finance themselves with their profits and don't need to raise capital to survive.

If you still decide to raise VC money, you can. Your business idea may not speak to everyone, but VCs are investing not as much in the idea as in its execution and the team behind it. And I can assure you that if you are really passionate about what you do, you'll execute it better than anyone and attract the capital you seek.

What if the idea I come up with doesn't speak to VCs and other investors? Don't I need to be able to raise money for my startup?

I get you, but NO. You can absolutely do this and find that idea inside yourself.

For a long time, I also thought that I was not a creative person and that everybody else had better ideas than me. Those times are long gone, and I know for a FACT that everyone can be creative with the right tools and methods.

We'll spend the whole Module 1 digging into your internal and external resources that will serve as a foundation for your idea, and then in Module 2, I will walk you through a design thinking process that will prove to you once and for all how creative you can be!

I'm not sure I am creative enough to find THE business idea. Shall I team up with other people or join a startup that already exists?

I'll be totally honest with you.
  • YES, there's a significant amount of things I'm going to ask you to learn and implement inside Mastering Startup Ideas.
  • YES, it'll probably get a little uncomfortable at times.
  • YES, you'll have moments when you might feel like I'm asking too much.
But here's the thing...

As long as you're willing to invest a few hours every week and reach out for help every time you get stuck, you can absolutely do this.

You've probably recognized by now that there's NOTHING of value that can be created in the business world without a significant amount of effort. If you're reading this, I'm sure you actually want to put in the effort and feel like you've earned the life-changing outcome that a successful business can provide.

I'm feeling a bit overwhelmed by all the things I'm going to need to learn and execute inside this program. Are you sure I can do this?

Frequently Asked Questions

If you're thinking, "This sounds amazing, but I'm still not 100% sure", keep reading...

You should give Mastering Startup Ideas a 14-day risk-free shot if any of the following sound like you:

This      for you if:

You want to be your own boss. BADLY.

You don't want to become an entrepreneur and a business owner.

You want to pin down that cash-generating & impactful business idea aligned with your passions, that's been eluding until now.

You're not willing to do the work, including searching inside yourself and also going outside to speak to your potential clients.

You want to master a proven framework to build a Weatherproof Business that is profitable and resilient in any economic forecast.

You recognize there is no "perfect time" and waiting to start your own business "some day" is not the answer.

It's probably        for you if...

You're overwhelmed by the idea of meeting your potential clients, learning about their pain points, and running experiments to try and solve those problems.

You're not ready to invest 4-5 hours per week to follow the process of discovering and validating your business idea and transforming your clients' and your own life.



“It is a game-changer for aspiring entrepreneurs who are balancing the demands of a full-time job with their entrepreneurial ambitions!”


If we haven't met yet, I'm a Serial Entrepreneur with 3 companies built and 1 acquired and a PCC Business Coach certified by ICF, and working at INSEAD.

In the past 7 years, I have coached over ONE THOUSAND entrepreneurs, business owners, and innovators. Somewhere halfway through that journey, I noticed how easy it became for me to see exactly what my clients were struggling with and why, and my WeatherProof Business™ formula was born.

It is the exact formula I used to build my last two companies and that I share with my clients and startups that I mentor. Today, it is the most comprehensive system that combines business strategy, design thinking, lean methodology, and ICF coaching techniques.

If you've had the entrepreneurship dream for a while and need that extra help and a SYSTEM to finally nail that business idea that can change your life, you are in the right place inside this program.

I am so confident in its value that I am happy to offer a 14-day Money-back guarantee so that you can try it risk-free.  I cannot wait to work with you on this program and contribute to your business success!

I am Ksenia Votinova-Arnaud,
a Business Coach and a Serial Entrepreneur, and I can’t wait to meet you inside
Mastering Startup Ideas!


A year from now you
will have wished you started today....

so let's get  you started!

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